New York Presents
Born from a name whispered through warm summer winds, New York is more than a destination — it’s a feeling. For over 35 years, our brand has pulsed at the heart of Hersonissos, transforming every wave, every dance floor, and every sunset into a shared memory. What began as a local legend is now a cultural thread, stitched into generations of summer seekers. We’re not just growing — we’re evolving, reimagining what it means to belong to a moment in time.
New York Beach Club
Since the early ‘90s, New York Beach Club stood not just as a venue, but as a symbol. Set along the vibrant shoreline, its bold red star lit up the coast as both a literal and cultural beacon. With beats that spilled into the streets and views that stole the breath of every traveler, it wasn’t just where people partied — it’s where they connected. Every clink of a glass, every sunrise over the sea was part of something bigger: a collective story of joy, freedom, and unforgettable nights. It was a meeting point for generations, a soundtrack to countless summers, and the heartbeat of Hersonissos after dark. For many, it wasn’t just a stop on the map — it was the destination. A place where laughter echoed, memories were made, and the essence of Crete was bottled into every moment lived beneath the music and stars.
New York Project
Today, that very spirit lives on in The New York Project — a fashion-forward concept store nestled right in the harbor of Hersonissos. Here, the island’s energy is reinterpreted in design: towels that feel like sea foam, apparel with attitude, and souvenirs that actually mean something. Beyond fashion, we proudly showcase a handpicked selection of locally made jewelry and artisan-crafted items — each piece telling its own story of Cretan creativity, craftsmanship, and soul. It’s a store where nostalgia meets modernity — raw, clean, stylish, and infused with the bold character of the club that started it all. A project with purpose, the store offers a way to take the summer home with you — in pieces you’ll wear, use, gift, and remember.
The New York Stay
The Airbnb carries the warmth of a lived-in brand: soft textures, thoughtful details, curated interiors, and products directly from the store. Whether it’s a morning coffee by the window, or a quiet evening wrapped in one of our signature towels, every moment reflects the journey of New York — from the club to the coast to your comfort. The space is a subtle tribute to everything that came before — the boldness of the beach club, the refined edge of the store — translated into a home you can call your own. Each room invites you to unwind, to slow down, and to feel. This isn’t just accommodation — it’s an experience designed to resonate. To give you not only rest, but rhythm. A space that’s lived, loved, and layered with story.
The New York Stay 